Culture & Travel
12 January 2024In 2023, travellers shared numerous spots on social media, and the stats reflected the trend. Particularly for those eager to explore new destinations or seeking a fresh vacation route, the recommendations circulating on social media were truly noteworthy.
Hence, we aimed to curate the most trending routes on social platforms in 2023. Here are the spots that got shared the most on Instagram in 2023:
Milan (Italy)
With over 22 million hashtags and 100 billion TikTok views, Milan, with its grand landmarks, vast cultural and artistic treasures, and modern neighborhoods, once again claimed the title of the "most Instagrammable city" of the year.
London (UK): The capital of England, boasting one of the longest histories in Europe, secured the second spot among the most shared locations.
Paris (France): The city of romance continued to captivate hearts in 2023, securing its place as the third most shared city according to Instagram data.
Istanbul (Türkiye): Istanbul, the crossroads of Asia and Europe, set a new record in social media shares, surpassing even New York, one of the most popular cities globally.
New York: The city that comes to mind first when thinking of America, featured prominently in movies, clinched the fifth spot in social media statistics.
Nepal: The mystical city of Nepal earned a lot of love on Instagram, becoming one of the most hearted locations last year.
Chicago (USA): Another tourist hotspot in America, Chicago, made its mark as one of the most popular destinations on social media this year.
Paris (France): The city of romance continued to captivate hearts in 2023, securing its place as the third most shared city according to Instagram data.
Istanbul (Türkiye): Istanbul, the crossroads of Asia and Europe, set a new record in social media shares, surpassing even New York, one of the most popular cities globally.
New York: The city that comes to mind first when thinking of America, featured prominently in movies, clinched the fifth spot in social media statistics.
Nepal: The mystical city of Nepal earned a lot of love on Instagram, becoming one of the most hearted locations last year.
Chicago (USA): Another tourist hotspot in America, Chicago, made its mark as one of the most popular destinations on social media this year.
Bali (Indonesia)
Bali continued to be a crowd-pleaser this year, with travelers sharing some incredibly entertaining shots.
Sri Lanka (Sri Lanka): Home to the magnificent view of the Indian Ocean, Sri Lanka maintained its popularity among travelers.
Sydney (Australia): With the world's largest eastern harbor and a melting pot of cultures, Sydney also secured a spot on the list.
Northern Iceland: Situated in the northernmost part of the hemisphere, North Iceland emerged as one of the most popular Northern countries in 2023.
Baku (Azerbaijan): Azerbaijan, a captivating sister country, gained popularity among travelers this year, with numerous photos shared from its nature-rich and culturally vibrant capital city.
Singapore: Despite being one of the world's smallest countries, Singapore managed to stand out as one of the most popular destinations in 2023, thanks to its natural beauty and cultural richness.
Tokyo (Japan)
Tokyo, the capital of Japan and a favorite in the Far East, also claimed the title of the most popular city on social media in 2023.
Seoul (South Korea): Seoul, the most populous and culturally diverse city in South Korea, another beloved destination in the Far East, attracted significant attention.
Maldives: The Maldives remained an essential location, especially for sea lovers. In 2023, vacationers from the Maldives shared an abundance of stunning photos.
Seattle (USA): Seattle, a city with a mix of melancholy and productivity, stood out as one of the most trending places in 2023.
Buenos Aires (Argentina): Buenos Aires, the birthplace of love and dance, attracted tourists from around the globe in 2023 and garnered significant online attention.
Ibiza (Spain): Ibiza, in Spain, the standout among Mediterranean destinations, experienced a bustling year in 2023. The city saw a surge in shared images, hosting both local and international tourists.
Dublin (Ireland)
Dublin, boasting numerous historical castles and structures, including Phoenix Park, Europe's largest inner-city park, became a social media sensation this year.
Marrakech (Morocco): With a rich history spanning 1000 years, Marrakech welcomed numerous travelers, and their shared photos painted a vivid picture of the city.
Iceland: Holding the 22nd spot on the list, Iceland reigned as the most popular Northern country. Particularly, it drew travelers seeking the enchanting Northern Lights.
New Orleans (USA): New Orleans, steeped in American history, gained attention, especially for its vibrant nightlife, securing a prominent spot on the social media radar.
Tulum (Mexico): Tulum, capturing fascination with its Mayan history and impressive structures, emerged as the most visited city in Mexico.
Hong Kong: Nestled along the South China Sea, Hong Kong became one of the most shared cities of the year, thanks to its observation terraces, towers, giant Buddha statue, and iconic ferry trips.
Cape Town (South Africa)
Cape Town, a stunning port city in South Africa, became a tourist favorite with its diverse wildlife, natural wonders, and cultural sites.
Phuket (Thailand): Phuket, Thailand's hotspot, exhibited vibrant scenes, especially during the summer months, and travelers eagerly shared these lively snapshots.
Oahu (Hawaii): Oahu, the third-largest and most populous Hawaiian Island, gained widespread attention in 2023 for its warm tropical climate and picturesque public beaches.
Kuala Lumpur (Malaysia): The capital and bustling hub of Malaysia, Kuala Lumpur, stood out as one of the year's most popular cities, featuring its towering structures, historical landmarks, and lively nightlife.
Prague (Czech Republic): Prague, the melting pot of diverse cultures, became a traveler's delight in 2023. Often referred to as the "Golden City," Prague enjoyed frequent mentions on social media.
Bergen (Norway): Bergen, Norway's second-largest city, captivated onlookers with its natural beauty. As one of the top tourist destinations among the Northern countries, Bergen was prominently featured in social media posts throughout 2023.
Boracay Island (Philippines): Boracay Island, not only a Philippine gem but a global favorite, dominated social media shares in 2023. The breathtaking "White Beach," crowned as the "Best Beach on Earth" by travelers, graced countless social media feeds.
