A Game-Changing Travel Trend: Coolcation

Every person has a unique understanding of vacation and different expectations from it. As a result, different vacation trends appeal to different people. The latest example of this is the travelers' recent favorite: Coolcation. Unlike the traditional sun, sea, and sand concept, Coolcation is the trend of traveling to cooler countries. Just as many people prefer hot tourist spots, there is a significant number who choose cooler, even snowy, regions. You don’t necessarily have to wait for autumn or winter for this; there are popular destinations around the world with cool, rainy weather regardless of the season.

Instead of opting for Central and Southern Europe during the hot summer months, people may want to head north. Norway, Finland, Sweden, and Alaska are among the key destinations of this tourist trend known as Coolcation. This new trend has gained so much traction that Condé Nast Traveler named it one of the most important travel trends for 2024.

What Activities Does Coolcation Offer?

Coolcation is the choice for those who want to enjoy their time in relatively northern, cold, or rainy climates. Like other vacation trends, Coolcation comes with its own set of activities. The most important of these is, of course, trekking. In this trend, trekking takes place in locations with cool and rainy climates and breathtaking scenery. During these hikes, you can experience the pristine nature of rain-soaked forests and observe wildlife up close. There are also many other activities to enjoy within the Coolcation framework, such as mountain climbing, biking, ATV tours, and horseback riding. Thus, this new trend becomes the top choice for those who want to savor the cool weather.

For those tired of the heat and looking for cooler places to spend their holidays, Coolcation is an excellent option. Coolcation, a popular trend in continents like America and Europe, has also started to gain significant interest in our country. Many travel agencies and tour organizers have begun offering tours to cooler regions under the name Coolcation, and the demand for these trips is quite high.

Journey to Cool and Quiet Places with Coolcation

When it comes to cool vacation destinations, looking at environmental and statistical data is sufficient. For instance, in Norway, accommodation rates increased by 22% in 2023 compared to the previous year. This clearly shows the growing interest in Coolcation. In Sweden, this rate increased by 11% compared to the previous year, while Finland saw a 29% increase. The reason for this rising interest is said to be the intense heat experienced in Central and Southern Europe in recent years. Consequently, more people are looking to escape the heat and participate in tourism activities where they can enjoy cooler, quieter environments and connect with nature.

Coolcation advertisements also promote travel to cooler countries. One such campaign is "Go to Sweden" in Germany. Many European countries offer attractive price advantages to make the Coolcation trend even more appealing.

What Are the Most Popular Coolcation Destinations?

As the Coolcation trend rises worldwide, people are researching where to engage in this type of tourism. Here are some countries that make the Coolcation trend so enticing:

Norway

Norway, a northern country renowned for its stunning natural beauty, is an ideal destination for outdoor activities. Tourists can participate in outdoor activities like hiking, fjord tours, biking, and canoeing. Additionally, Norway's cultural heritage is as prominent as its nature, with many historical sites to explore across the country. Those who want to explore Norway's history-filled villages and towns, sample local delicacies, and, most importantly, discover its cool nature, often choose Norway for their Coolcation.

Australia

Australia, known for its incredible wildlife, attracts as many tourists in winter as it does in summer. Visitors can see a variety of animals up close, including koalas, kangaroos, and anteaters. Moreover, tourists have the opportunity to see natural formations like the world-famous Remarkable Rocks and Admirals Arch coastal cave up close.

Iceland

Another mesmerizing northern country, Iceland, is one of the most ideal places for a Coolcation. Tourists flock here every year to explore Iceland's cool climate, discover the country's culture and history, and enjoy its many must-see destinations. Among them are Laugavegur Trail, Hornstrandir Nature Reserve, and Fimmvörðuháls Trail.

Scotland

With its cool weather and unforgettable natural landscapes, Scotland is one of the most enjoyable Coolcation destinations. Its small historic towns, castles, and rich wildlife make it a center of attraction. Popular spots for those looking to explore Scotland in cooler weather include the West Highland Way, the Great Glen Way, and the trails of Cairngorms National Park.

Antarctica

Despite its challenging conditions, Antarctica is one of the most popular Coolcation destinations. On a trip to Antarctica, you can see a variety of wildlife up close, including penguins, seals, and whales. Although it may seem daunting at first, Antarctica is one of the best spots for adventurous travelers. It's worth mentioning that many tours to Antarctica are organized under the Coolcation trend.

Denmark

Denmark, home to one of the magical atmospheres of the north, is also one of the leading countries in Coolcation tourism. In Denmark's cool climate, you can explore the Flensburg Fjord, witness the unique landscape of Mols Bjerge National Park, and embark on an unforgettable journey from beautiful coastlines to lush forests. Among the Scandinavian countries, Denmark has always maintained its popularity. In addition to its natural beauty, the country's historical and cultural heritage also stands out, making it one of the best places to visit in cool weather.